Google Content-Targeted Advertising

-----Why Pyra? Google Uses Blogs To Display Adwords-----

Well, it looks like one of the reasons Google purchased
Pyra Labs, maker of the popular Blogger software, is to
increase the distribution of Adwords. The new distribution method for their keyword focused
Adwords program is called Content-Targeted Advertising.

Essentially, Google will display text ads on certain
content sites in addition to their search engine results
pages.

So far, content-network partners include: HowStuffWorks,
Weather Underground, and (surprise surpise) Blogger. They
mention having "other" partners but no details have been
made available.

Google must have had the Blogger acquisition in the works
for some time to already be rolling out the program.

As mentioned on Webmasterworld, it is interesting that
Overture acquires AltaVista and AllTheWeb to eventually
expand their ad placement while Google is already expanding
their efforts.

Google may be one step ahead yet again.

For more information:

Google Content-Targeted Advertising
[url=https://adwords.google.com/select/ct.html]https://adwords.google.com/select/ct.html[/url]

FAQ for Content-Targeted Advertising


Written by Jeremy Wilson
[email]jeremy@googuide.com[/email]
[url=http://www.googuide.com]http://www.googuide.com[/url]