My blog, myself?

MIT and others are starting to analyze personality and opinion based
on writing and a weblog is a good sample. What a great blog tool:
Analyze my blog and analyze me. Analyze my blog and really make good
Amazon recommendations. Analyze my blog and recommend friends.
My blog is my avatar. My blog is an expression of the essential me.

http://blog.seattlepi.nwsource.com/buzz/archives/001104.html