what is a Flowgram?

Flowgram is a way to share Web pages, photos, and videos in a browser-based player that acts like
an interactive screencast.

what is a Flowgram?  | http://beta.flowgram.com/f/p.html#bogus_url

Flowgrams are a new way to communicate

What if you want to take people through a bunch of things you've found online (photos, news, videos, blog posts)

Sometimes forwarding links doesn't cut it!

E.g. Trip Planning: Candidate destinations, deals, reviews, things to do etc...

 You want to add your take as well.

FlowGrams are a natural way for you to do this!

Once a FlowGram is made you can share with one more people it as a link or a widget on your blog.

Business model? I have no idea.